Earlier this month, me and Simon visited Prowein Shanghai. The reason for the trip was to meet up with our friends Bob and Dennis also in the wine business, active in the Chinese market. The purpose of the trip was to improve our understanding how the Chinese market works. We had a good time with our friends, and we hope in the future, that we can be active somehow in this market, however we still try to figure out how.
At this stage we help our Chinese friends to source wines from all over the world, however in the future our friendship might result in more concrete business. As an entrepreneur Chinese markets is of my interest, however before it will result in business I believe we have to spend a bit more time to follow the market and improve our understanding. Indeed big differences from the Nordic markets. Who knows, maybe one day, Concealed Wines will not only be active in the Nordic markets…
