HOW TO ACT AS A PRODUCER IN A MONOPOLY MARKET
In this page Concealed Wines has published in order to help producers to understand better. How to act correct in order to maximize its chances to get in to the Nordic markets. Concealed Wines acts in Sweden, Finland and Norway. All these markets are monopoly driven. In Sweden the name of the monopoly is Systembolaget. While in Finland monopoly is named ALKO and the Norwegian monopoly is names Vinmonopolet.
Once working in monopoly markets it is very important that the supplier understands the rules of the markets. Once the producer understands the market structure, the producer will have a much better chance doing well.
Your wine import partner will be able to teach you the basic rules of the markets and what you should have in mind as the supplier.
Regarding the markets, notice that the importance of the brand is less important and instead it is a big focus on the quality of the wine. At least this is true when it comes to the initial selection process. How to get listed in one of the monopoly markets.
Except to understand how the market works and what you can do to influence the buyers. It is also important to make sure to work on opportunities well in advance. By starting early with the work on each opportunity, it is much easier for the supplier together with the wine importer to make sure to put together a great offer, both for the written part as well as for the final samples.
For each of the three clients: Systembolaget, ALKO and Vinmonopolet, below you will find further links for further information. You are also welcome to get in touch with Concealed Wines in order to get more information about the 3 markets.
To read about our marketing strategies, click here